Investors, agents, brokers and developers need look no further than their computers to find a world of powerful marketing tools for real estate. The Internet is revolutionizing property marketing to the point that nearly three-quarters of home buyers are now making an online search the starting point for their hunt. Tapping into that kind of [...]

Successful marketing for real estate professionals is a matter of principles–proven promotional principles, that is. In order to connect with a targeted demographic, agents and brokers need to understand both the needs of their clients and current trends in the real estate market.

Professionals who perform a commercial real estate market analysis can leverage important trends even if not all of the information out there seems positive.

Using a real estate market trend report as a promotional tool is a strategy that many professionals have applied with great success. Agents and brokers who position themselves as trustworthy sources of information generate high volumes of sales leads, simply because they offer their expertise and advice to clients with no obligation. In return, those [...]

Coming up with unique real estate marketing ideas that still manage to resonate with the public is no easy task, but there are some promotional models out there that make thinking outside the box a little easier. Guerrilla marketing, for example, has been successfully applied to real estate again and again. It provides a context [...]

There are two defining characteristics of direct marketing for real estate. First, these promotional campaigns provide an immediate link between the agent and the reader, without any prior solicitation. Second, they promote the professional by urging the reader to answer a call to action.

Successful marketing for commercial real estate applies the same principles that succeed in the residential sector. It’s important for agents to be focused on results, emphasizing a successful end to the broker-client relationship rather than the challenges the client is facing prior to hiring a broker. Thus, good marketing for commercial real estate should promote [...]

Sharing information on national housing market trends with past and prospective clients is an excellent idea for real estate professionals who want to promote themselves. Agents and brokers who provide free information and invite interested parties to contact them with questions or concerns sell themselves as reliable sources of knowledge. This generates sales leads and [...]

Agents and REALTORS can connect with their clients by offering information on local housing market price trends. While the sub-prime lender crisis has driven the value of many homes down, it’s primarily single-family homes that are affected. Investment properties, vacation homes and high-end real estate continue to appreciate at normal or above-normal levels.

The Internet has given rise to many new marketing ideas for real estate professionals. To put them to their most effective use, professionals should apply proven promotional principles to the new medium while taking advantage of the convenience and reach of the online platform.