ncluding simple, low-cost but thoughtful marketing products for real estate as part of a concerted promotional campaign can help agents and brokers win big. Little things like calendars and fridge magnets can turn into big returns down the road, when clients bring repeat business and build referrals. These items are small but useful, offering a [...]

Successful marketing for real estate professionals is a matter of principles–proven promotional principles, that is. In order to connect with a targeted demographic, agents and brokers need to understand both the needs of their clients and current trends in the real estate market.

Today, internet marketing is a vital tool for real estate agents. A recent survey showed that 71 percent of home buyers began the search for their new properties online. Maintaining a strong internet presence has become so important that many real estate agents simply cannot survive without one.

Using a real estate market trend report as a promotional tool is a strategy that many professionals have applied with great success. Agents and brokers who position themselves as trustworthy sources of information generate high volumes of sales leads, simply because they offer their expertise and advice to clients with no obligation. In return, those [...]

Coming up with unique real estate marketing ideas that still manage to resonate with the public is no easy task, but there are some promotional models out there that make thinking outside the box a little easier. Guerrilla marketing, for example, has been successfully applied to real estate again and again. It provides a context [...]

There are two defining characteristics of direct marketing for real estate. First, these promotional campaigns provide an immediate link between the agent and the reader, without any prior solicitation. Second, they promote the professional by urging the reader to answer a call to action.

Sharing information on national housing market trends with past and prospective clients is an excellent idea for real estate professionals who want to promote themselves. Agents and brokers who provide free information and invite interested parties to contact them with questions or concerns sell themselves as reliable sources of knowledge. This generates sales leads and [...]

Agents and REALTORS can connect with their clients by offering information on local housing market price trends. While the sub-prime lender crisis has driven the value of many homes down, it’s primarily single-family homes that are affected. Investment properties, vacation homes and high-end real estate continue to appreciate at normal or above-normal levels.

Tracking residential real estate market trends is an important habit for any agent to get into. An ongoing understanding of current patterns helps agents market themselves more effectively to home buyers and sellers who want to get the most for their money.

Among the wide range of marketing ideas for real estate agents, simple direct mail campaigns still provide excellent value with their straightforwardness and proven appeal. Real estate agents can draw on hundreds of successful examples to craft letters that speak to the needs of clients in their local area. Broadly speaking, direct mail campaigns can [...]