Successful marketing for commercial real estate applies the same principles that succeed in the residential sector. It’s important for agents to be focused on results, emphasizing a successful end to the broker-client relationship rather than the challenges the client is facing prior to hiring a broker. Thus, good marketing for commercial real estate should promote [...]

Agents and REALTORS can connect with their clients by offering information on local housing market price trends. While the sub-prime lender crisis has driven the value of many homes down, it’s primarily single-family homes that are affected. Investment properties, vacation homes and high-end real estate continue to appreciate at normal or above-normal levels.

From fuel prices to the savings and loan climate, a wide range of factors impacts the housing market. Performing a simple real estate market trend analysis will lead professionals to a number of valuable conclusions about current housing patterns.

Experienced developers know that real estate marketing ideas start before commercial land is even purchased. The key to attracting the right partners is to sell the location as a desirable one to local businesses and service providers. Thus, promotion begins well before the transaction closes: it begins when a specific property is selected.

Marketing for commercial real estate draws on the same principles that agents use to promote residential properties: sound research, a well-thought-out plan, value for the advertising budget and strategies designed to connect with the target demographic. To accomplish this, brokers and investors need to analyze current trends and use them to deliver a positive message [...]