Commercial real estate market trends are influenced by trends in residential home sales. As professionals and families move into newly developed areas of major cities, for example, service businesses follow and commercial real estate prices in the area tend to rise. If the climate is marked by declining home sales and credit rollbacks, the property [...]

A large portion of marketing for real estate takes place before pen is put to paper on a promotional campaign. The importance of research and planning cannot be overemphasized when it comes to direct mail advertising. While there are assistive software products available which can help professionals compose letters that get results, these aids are [...]

Today, internet marketing is a vital tool for real estate agents. A recent survey showed that 71 percent of home buyers began the search for their new properties online. Maintaining a strong internet presence has become so important that many real estate agents simply cannot survive without one.

Using a real estate market trend report as a promotional tool is a strategy that many professionals have applied with great success. Agents and brokers who position themselves as trustworthy sources of information generate high volumes of sales leads, simply because they offer their expertise and advice to clients with no obligation. In return, those [...]

Agents and REALTORS can connect with their clients by offering information on local housing market price trends. While the sub-prime lender crisis has driven the value of many homes down, it’s primarily single-family homes that are affected. Investment properties, vacation homes and high-end real estate continue to appreciate at normal or above-normal levels.

The Internet has given rise to many new marketing ideas for real estate professionals. To put them to their most effective use, professionals should apply proven promotional principles to the new medium while taking advantage of the convenience and reach of the online platform.

Among the wide range of marketing ideas for real estate agents, simple direct mail campaigns still provide excellent value with their straightforwardness and proven appeal. Real estate agents can draw on hundreds of successful examples to craft letters that speak to the needs of clients in their local area. Broadly speaking, direct mail campaigns can [...]

Coming up with new, exciting marketing ideas for REALTORS is essential for professionals who need to stand out from their fierce competition. Today, it’s no longer enough simply to send direct mail letters to prospective clients, sit back and hope for the best. REALTORS must be proactive and creative when implementing marketing ideas to beat [...]

Thanks to internet technology, mail marketing for real estate is no longer confined to fliers and brochures. It is now easy and cost effective for professionals to design and deliver email newsletters and use interactive ways of staying in touch with past and potential clients. Regardless of whether a traditional or modern approach is chosen, [...]