Commercial real estate market trends are influenced by trends in residential home sales. As professionals and families move into newly developed areas of major cities, for example, service businesses follow and commercial real estate prices in the area tend to rise. If the climate is marked by declining home sales and credit rollbacks, the property [...]

Successful marketing for commercial real estate applies the same principles that succeed in the residential sector. It’s important for agents to be focused on results, emphasizing a successful end to the broker-client relationship rather than the challenges the client is facing prior to hiring a broker. Thus, good marketing for commercial real estate should promote [...]

Whether the news about national real estate market trends is rosy or full of gloom, agents and REALTORS can leverage the situation to maximize sales and appeal to the broadest range of prospective clients possible.

Writing effective marketing letters for real estate promotional campaigns is a skill no professional can afford to overlook. Regardless of whether the campaign is directed towards commercial or residential property buyers, sellers or investors, there are several universal lessons to learn before jumping in.

Marketing for commercial real estate draws on the same principles that agents use to promote residential properties: sound research, a well-thought-out plan, value for the advertising budget and strategies designed to connect with the target demographic. To accomplish this, brokers and investors need to analyze current trends and use them to deliver a positive message [...]