Thinking outside the box can lead to innovative, creative real estate marketing ideas. Guerrilla marketing is one technique that’s especially effective in the real estate world, since it’s specific to smaller businesses and relies on techniques that are most effective when applied to a relatively contained economy.

Radical Real Estate Marketing Ideas

The idea of guerrilla promotions came about in 1984, and is credited to business author Jay Conrad Levinson. This approach uses unconventional methods to establish new client-agent relationships, and is heavily rooted in human psychology. Rather than relying on hard data, such as statistics tracking US housing trends, guerrilla marketing ideas focus on imagination and an energetic approach to business. Using techniques such as presence promotion, social networking and word of mouth, this strategy tries to build referrals, generate repeat business and spread positive word of mouth.

Those who have applied these concepts successfully emphasize the importance of excelling in a very specific, narrow specialization rather than trying to diversify in order to appeal to a broad range of prospective clients. Rather than engaging in direct competition with competitors in the US housing landscape, this approach tends towards cooperating with competitors while illustrating proficiency at a specific niche.

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