Coming up with new, exciting marketing ideas for REALTORS is essential for professionals who need to stand out from their fierce competition. Today, it’s no longer enough simply to send direct mail letters to prospective clients, sit back and hope for the best. REALTORS must be proactive and creative when implementing marketing ideas to beat others to the punch.

Unique Marketing Ideas for REALTORS

Some real estate professionals have turned to setting up a free hotline for home shoppers to call to get more information on listed properties. This strategy can work very well if the free hotline offers more information than the print or online ad, but still doesn’t tell the whole story. That’s what will make the client pick up the phone and call.

Another low-cost plan that’s been used in the past with great success is the concept of the voluntary referral sheet. When a real estate professional closes a successful transaction, he or she offers the client a sheet for the client to enter his or her name and comments that can be used as testimonials. The tracking sheet also has a blank field where the client can enter referrals, if desired, and includes a disclaimer that referrals may be contacted and comments may be used for promotional purposes. This kind of marketing idea for REALTORS is smart, cheap, easy to plan and easy to use. Most satisfied clients are more than happy to give referrals or offer positive comments.

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