Writing effective marketing letters for real estate promotional campaigns is a skill no professional can afford to overlook. Regardless of whether the campaign is directed towards commercial or residential property buyers, sellers or investors, there are several universal lessons to learn before jumping in.

Professionals seeking marketing tips for real estate should take advantage of the world of new possibilities created by the advent of the Internet. Trends show that almost three-quarters of U.S. home buyers begin their property searches online. REALTORS and real estate agents take note: establishing, building and maintaining an online presence is a vital path [...]

Thinking outside the box can lead to innovative, creative real estate marketing ideas. Guerrilla marketing is one technique that’s especially effective in the real estate world, since it’s specific to smaller businesses and relies on techniques that are most effective when applied to a relatively contained economy.

There are plenty of simple, effective marketing techniques for real estate professionals that are easy to implement into an existing business and don’t cost a lot of money. The first and most important rule of thumb is to add new things all the time, whether it’s to a website, newsletter or email marketing campaign. This [...]

Tracking U.S. housing market trends is vital to the success of a real estate professional. A thorough knowledge of current developments in the housing market helps agents and REALTORS create promotional plans that draw on strategies that speak to the present needs of their clients.