Agents and REALTORS can connect with their clients by offering information on local housing market price trends. While the sub-prime lender crisis has driven the value of many homes down, it’s primarily single-family homes that are affected. Investment properties, vacation homes and high-end real estate continue to appreciate at normal or above-normal levels.

Experienced developers know that real estate marketing ideas start before commercial land is even purchased. The key to attracting the right partners is to sell the location as a desirable one to local businesses and service providers. Thus, promotion begins well before the transaction closes: it begins when a specific property is selected.