A large portion of marketing for real estate takes place before pen is put to paper on a promotional campaign. The importance of research and planning cannot be overemphasized when it comes to direct mail advertising. While there are assistive software products available which can help professionals compose letters that get results, these aids are [...]

The power of online marketing for real estate cannot be denied. About three-quarters of home buyers are now beginning the hunt for their next property on the Web. While agents and brokers need to act to secure a web presence if they haven’t already, rushing in without proper preparation is a mistake. Savvy professionals know [...]

Market trends in real estate are forever changing and often unpredictable. However, savvy agents will always be able to use market information to their advantage. For example, even in periods of declining home sales, the outlook is not all doom and gloom for homeowners and investors. Buyers who have the capital to carry investment properties [...]

Creating a real estate business guide is an innovative way for an agent, REALTOR or property manager to market his or her expertise to both buyers and sellers. Presenting credentials and past successes in an attractive, easy-to-read format helps professionals capture and retain consumer confidence and reach a wider base of potential clients.